What is meant by SEO-friendly?
Basically, SEO means to get higher rankings than other websites.
Because 90% of people never check what web sites are on the second page of the browser. So, if a website gets better rankings, it will increase the chances that the website appears on first page of the browser so it increases visitors on that website and it also helps in bringing good amount of traffic on our website.
So, there are two ways of making a website SEO-friendly.
1: On-page optimization
On-page optimization is web SEO strategies which are controlled by the website owner.
And they play an important role in how the search engines works and understands your content.
On-Page Optimization Tactics:
- Conducting keyword research, selecting the right keywords and topics, and using them in appropriate places on the page.
- Using title tags, header tags, image alt tags, and the meta description tag correctly.
- Creating a URL structure that is optimized for users and search engines.
- Creating an internal link structure, navigation, and information architecture that helps the search engines crawl the website efficiently and aligns with your user’s expectations.
- Creating great content that can be used to earn inbound links during off-page optimization strategies.
- Using multiple types of content such as images, videos, lists, and text.
- Creating a responsive website design that provides a great experience across devices.
- Create website using latest HTML standards
- Designing a website that is visually appealing, represents your brand, and has a consistent look and feel.
2: Off-Page Optimization
Off-page optimization denotes to managing the execution of the marketing and amplification of a website.
This management results in earning links and social media mentions which can increase the authority of your website, resulting in an increase in SEO rankings and traffic.
Off-Page Optimization Tactics:
- Analyzing your competition for better understand what strategies they are using to rank in the search results.
- Using keyword-rich anchor text in your inbound links.
- Earning inbound links from websites that are considered authoritative by the search engines.
- Earning links to content deep within your website.
By making the website user friendly
Steps to make user friendly website
1: Making a proper design
The design of the website plays a key role in both improving user experience and making it SEO friendly so it is necessary to make a proper web design.
2: Making easy navigation
It is important to make a great web design but its not the only point to pay attention a proper navigation is also important to make website SEO friendly.
3: Making users stay on your website
While making SEO friendly website keep it in mind that the user stays on your website for a long time. So, try to make an attractive website with well-arranged functions.
Tips for making user friendly website
- Group the content properly and use descriptive menu to make it easy for users to find what they were looking for.
- Use text links in footer because it supports navigation which will not only help users but search engines too.
- By using bread crumb navigation which helps users to keep track of their location on your website.
- Try to avoid any unnecessary pop ups it might end up annoying for some users which creates bad impression.
Making a responsive web site
Making responsive web design means your website will adapt accordingly to the size of the screen the client is using.
So, the user can access your website properly on all types of devices whether it is a desktop, mobile or even tablet.
By making a responsive website user can access your website on any suitable device as per his/her wish which will create appositive impact on your website.
So, making a responsive website is also necessary for making of a SEO friendly website.
One of the most famous open source and free responsive CSS framework is Bootstrap.
Making great content
Making a great content is an essential part of making a website as it will bring traffic to your website.
Because people are always looking for great content. Not only will it help in gaining popularity but also positive reviews.
To make a website with great content key words play a great role.
So, perform a proper key words research in order to make a great content for people.
By Improving loading time
Adding images to your website for making it look attractive is important but it is also necessary to make a website load quicker for the users.
If loading time of your website is slow it can cause user to leave your website and choosing another competing website which will lead to decrease in users of your website.
To prevent that from happening you can remove any unnecessary images.
But for very important images you can compress the size of the image and it will lead to your website loading faster than before.
Summary:
By using above given methods, you can also make your website popular, SEO friendly and get great rankings on browser. We can help you to implement all above suggestions for your website. Contact us for further discussion.